Oxytocin is often referred to as the 'love hormone' because it plays a major role in bonding, trust, and emotional connection. Its naturally released during moments of closeness, like hugging, touching, or even eye contact. Supplementing with oxytocin can enhance mood and create a greater sense of emotional well-being. Its sometimes used to reduce social anxiety, improve communication in relationships, or help with emotional regulation. Some users describe it as creating a sense of calm or helping them feel more connected to those around them.